The NotedBrand Identity2024
In 2021, we embarked on a multi-million pound journey - spanning 12 work-streams - to bring three new hotel brands to the Gulf. I led the development of the ultra-luxury offering, The Noted. As hotels in the region continue to pursue Western ideals of luxury, the opportunity was clear: create a rich visual identity that blends Saudi craftsmanship with contemporary expression.
Naming
Visual identity
Art direction
Frontify DAM
Guest journey
Interior design
Launch film
jaimieritchie@gmail.com@nicethingsanddrawings07957745557