HatchBrand Identity2025
Hatch is a collective of junior voices at Yonder — a space for researchers, strategists and creatives to work together to carve a future for ourselves and the industry. The project required an identity that was spirited and authentic in both look and tone, reflecting the ethos of innovation and support at the heart of this internal initiative. 

Naming
Tone of voice
Visual identity



jaimieritchie@gmail.com@nicethingsanddrawings07957745557