GMG
Brand Identity2024
GMG brings global food, health and consumer brands to the Middle East. Despite a rebrand just three years ago, their visual, verbal and cultural identity did not reflect their international influence and unique attitude. We worked with the Dubai-based retailer and distributor across 5 work-streams – from culture and employer branding, to tone of voice and motion – to refresh their internal and external brand, and ultimately capture their #BornToWin spirit.
Tone of Voice
Brand Uplift
Guidelines
EVP Activation
Social Templates