Adeera
Brand Identity2024
Funded by the PIF, Adeera is the Kingdom’s first homegrown hotel group. We built the company from the ground up — honouring Saudi Arabia’s rich artistic vernacular and culture of generosity throughout strategy, voice, design and rollout. The identity is built around the traditional weaving technique of Al Sadu: informing a graphic visual system that is clean, functional and unmistakeably Saudi. As a parent company to three hotels, and beyond, Adeera stands as a pillar within the rapidly evolving hospitality landscape across the Gulf.
adeera.com
Naming
Tone of voice
Visual identity
Art direction
Frontify DAM
Website
Social templates
Launch film
Stationery
Print templates
jaimieritchie@gmail.com@nicethingsanddrawings07957745557